50/50
Specialty coffee brand focused on fair trade, rebuilding trust, dignity, and sustainability in coffee.
More about 50/50
50/50 is a specialty coffee initiative committed to building more transparent and equitable relationships between coffee growers and the market. We work directly with smallholder farming communities in Latin America, helping them improve harvesting, processing, and quality control so their coffees can reach the specialty market with full traceability. 50% of profits are reinvested directly into the producer communities we work with, supporting quality improvements, infrastructure, and long-term sustainability.
About this coffee
This coffee comes from the remote mountain community of Pumurco in the northern Andes of Peru, where smallholder farmers cultivate coffee at high altitudes between 2100–2400 m.a.s.l. Traditionally sold in bulk to large cooperatives and anonymous commodity markets, through the 50/50 initiative these producers are beginning to access the specialty market with traceable, carefully processed lots that better reflect the quality of their farms. This washed coffee with extended fermentation offers a balanced and structured profile with notes of chocolate, caramel, and subtle spice.
Single Origin: Pumurco, Pacaipampa · Piura, Peru
Altitude: 2100–2400 m.a.s.l.
Arabica Varieties: Caturra, Typica, Pink Bourbon & Yellow Bourbon
Process: Washed · Long Fermentation
Tasting notes: Chocolate · Caramel · Black Pepper
Our commitment
Our model is simple: 50% of profits are reinvested directly into the producer communities we work with. By sourcing this coffee, you are supporting a model that aims to create greater transparency and value for smallholder growers while bringing distinctive single-origin coffees to the cup.
